Since the days of daring 1920s flappers, the bob has been a power look. Now it’s back on-trend—and more modern than ever. It’s the ideal casual-but-polished look for a video-conference call with work, friends or even a date. To achieve the perfect tousled bob, you’ll need to devote equal attention to your haircare—choosing the right shampoo and conditioner—and styling. ELLE Insider and beauty vlogger Jillian Lansky of The August Diaries shows us how it’s done.
Get the look
Set the foundation for glossy hair with TRESemmé Botanique Colour Vibrance & Shine Shampoo and Conditioner, then do a DIY blowout with a round brush. Once your hair is fully dry, grab your hot tool and create a subtle wave. “A good temperature for your curling iron is about 350°F, so you don’t damage your hair,” says Jillian.
Next, go in with a volumizing dry shampoo. Lift up sections of your hair so you can target the under layers —aim for the roots—with the fine mist. “I use this on my hair when it’s clean for body and movement, and it keeps it feeling really fresh,” says Jillian.
Jillian’s pro tip for the finishing touch to your easy tousled bob: Tuck your hair behind your ears, then go over the blunt tips with a flatiron. “Give it a little flick at the end, just to kind of encourage that bend.”
“The key to today’s tousled bob is to work with what you’ve got,” says TRESemmé expert stylist Ashley Readings. “Embrace your natural texture.” If your hair is on the thinner side, for example, reach for a double-duty dry shampoo. “The clay in TRESemmé’s Between Washes Volumizing Dry Shampoo not only absorbs oil but gives hair grip,” she explains. Her stylist secret: Spray a bit into your hair when it’s only about half- dry to give your blowout more oomph. No matter what your hair type, keeping it healthy is key. A sulphate-free formula like TRESemmé’s Botanique Colour Vibrance & Shine Shampoo is ideal, especially if you wash frequently.
Hair Care 101
When you have a statement chop like the tousled bob, all eyes will be on your hair, so keeping it shiny, bouncy and strong makes all the difference. This can be tricky if your hair is stressed out by a colour treatment, which can leave it feeling dryer than usual and needing extra nourishment. The fix: Make sure your hair-care products have the ingredients you want and none of the stuff you should skip. Look for a shampoo that’s free of sulphates, which can strip away moisture. Also, opt for a nourishing conditioner, and preserve colour vibrancy by using a reviving dry shampoo to space out your washes. Here, a few product picks that are perfectly suited to the season’s tousled bob.
Going sulphate-free used
to require pricey products, but luckily that’s not the case anymore. The affordably priced TRESemmé Botanique Colour Vibrance & Shine Shampoo, part of the hair-care brand’s first sulphate-free cleansing line for colour-treated hair, is low- lather but cleanses gently.
It’s also free of parabens, silicones and dyes.
The perfect sidekick to your sulphate-free shampoo, TRESemmé Botanique Colour Vibrance & Shine Conditioner is also enriched with pomegranate and camellia oils, which nourish colour-treated hair and create instant gloss. Expect the shampo-and-conditioner duo to help keep you vibrant, shiny and salon-gorgeous for up to eight weeks. It’s paraben-free and dye-free too.
It’s a cinch to refresh hair—no suds necessary. TRESemmé Between Washes Dry Shampoo comes in two versions—Fresh & Clean and Volumizing—and zaps excess oil, impurities and odour without leaving any telltale residue. Plus, it’s easy to get at Shoppers Drug Mart and comes in a new, bigger bottle—ideal for dry-shampoo fans who want to load up.
Get 2,000 PC Optimum TM bonus points* when you buy any two (2) participating TRESemme Dry Shampoo products at Shoppers Drug Mart.
Offer valid April 18th until May 15th 2020.
*Product availability may vary by store. All products must be purchased within the same transaction. We reserve the right to limit quantities. We are not obligated to award points based on errors or misprints. Points apply to items sold as individual units, and are not awarded per unit when the unit is part of a case pack or variety pack. No cash value. Offer valid until May 15,2020. PC Optimum™ is a trademark of Loblaws Inc., used under license.
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