"For Victoria Hayes, we worked with a natural ponytail, something that looks like she did it herself," said hairstylist and international Redken artist Jorge Joao of the slightly deconstructed look. "The ponytail is low but we have bits falling out and a beach wave that is starting to fall apart."
"For Mikhael Kale we wanted to keep [the hair] very organic," said Joao. "We made it look very lived-in. It's like they came off the street, had a busy day, put on a hoodie and 'bam!' walked the runway."
"At Mani Jassal, we are going for a bohemian feel. We're working with natural beach waves and putting some random braids in it," said Joao. "To give them an extra twist we are gluing in little flowers in the braids and throughout the hair. We are using a very light adhesive so you can just brush it out afterwards. It's fun and is going to compliment the collection very nicely."
Key product: Redken Fashion Work 12, a light hairspray spray, which offers a strong hold without being crunchy.
"Sid's collections always speak for themselves so less is more sometimes," said Joao. "We are keeping it really clean and androgynous: a low ponytail—really tight and sleek—with high shine." His trick for getting the look at home? Use a cream, and not a hairspray. "People think that once the hair is dry to use a hairspray to get a clean ponytail," he said. "If you use a clear cream, emulsify it in your hand very lightly and apply it to the surface, then try and brush it, you will have more control to get a clean and polished look."
"Narces is a wet look," said Joao. "It's not just about wetting the hair and having it sit flat on the head, you want it to have a style to it. This look is refreshing, it's off the face, you still volume and texture. It's a wet look but it's not wet."
Key product: Use Redken Guts 10, slick it back and let it air dry. It will stay looking wet but will feel dry to the touch.