Air-dried hair is the greatest trend in the world
Time to make nice with static, as seen at Sonia Rykiel's Spring 2017 show.
Spring 2017’s most exciting message—to genuinely embrace the undone, aesthetic—is highlighted in the most beautiful way through hair.
Let us count the ways windblown hair looked fresh—not frazzled—on the Spring 2017 runways.
At Chloé, where the hair was slightly bent and the ends were left unfinished.
At Dorhout Mees, where models let their frizz flags fly.
At Etro, where the fuzz encircled the set of waves like an angelic halo.
At Tommy Hilfiger, where it looked as if the models spent the morning at one of the four corners of the earth.
Hair looked like it had air-dried after a morning lake dip (think summer camp and Herbal Essences) at Veronique Leroy.
At Koche, where the glory of the ’90s hair flip worked in tandem with all the messy bits.
And at Philosophy, where surfer girl hair story matched freshly scrubbed skin—and freckles.
We know, not everyone can try this look at home. But something everyone can try is frizz forgiveness. The next time you’re about to flat-iron, soak your strands in something heavy that will stomp out those flyaways—step back. Your lax hair finish might just be the next big trend in beauty. No need to fuzz off.