Dyson has always been a brand that solves problems that other companies often ignore—hello to the Supersonic, Airwrap, Airstrait and Corrale—so it’s no surprise that it is moving into a new realm of haircare and hair science. With constant innovation at the core of what Dyson stands for, the brand is launching a new line of formulations: Dyson Chitosan. These new products, which include a pre-style cream available in four variants for different hair types and a post-style serum made for all hair types, are based on the properties of a key ingredient—chitosan—that is derived from oyster mushrooms and which creates a natural hold.

In its research, the brand found that, globally, almost 28 percent of consumers had concerns about their hair retaining its style. “Most retaining products use simple polymers,” says Robyn Coutts, Dyson Senior Design Manager. “They kind of glue the strands of hair together and give you a crunchy, unnatural feel. These products are really effective at holding your style, [but] don’t give you that natural and beautiful look and feel that you want. [Dyson Chitosan] uses a complex macromolecule that creates the Triodetic structure, which gives flexible hold with natural movement without the crunch—enabled by our hero ingredient, chitosan.”

Over years of research, the Dyson team found that they could get chitosan, normally found in shellfish, in the cells of oyster mushrooms. Chitosan is what gives the fungi its structure and shape. The results? Dyson Chitosan products give you hold for twice as long as other products—and without the crunch—lock in styles with movement and shine, and reduce frizz and flyaways for shiny, sleek hair that’s protected against humidity and heat.

On top of all of the products’ benefits, they smell divine, their texture is lightweight (the pre-style creams go from wet to dry, while the post-style serum is for dry hair) and the packaging is refillable and has been cleverly outfitted with a precision dosing cap so you know exactly how much you need for your hair—meaning not one drop will be wasted. It’s a new era of haircare products and we’re definitely here for it.

Chitosan Pre-Style Cream and Post-Style Serum

Price: $70 (refill packs: $65)

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