4 reasons we’re into this new hair brand
New-to-Canada Hair Food is inspired by superfoods, and we’re into it.
If you are what you eat (and drink!), then it should go without saying that you are what products you use on your skin and hair too. That’s the philosophy of new-in-Canada hair-care brand Hair Food, which places as much emphasis on quality ingredients as it does results. Here are five things to know about this must-have line.
The line of shampoos, conditioners and dry shampoos was developed in Japan in 2014 by hair experts and nutritionists before it became a bestseller stateside. The concept? That the products we use on our hair and our scalp – skin and hair share similar DNA – is as important as what we put in our bodies.
It’s inspired by the power of superfoods.
You know, the antioxidant-rich and nutrient-rich fruits, like berries and kiwis, that you always try (but maybe don’t always succeed!) to pick up at the grocery store rather than beelining straight to the junk-food section. Think of them as nutritional all-stars.
There’s a shampoo and conditioner “recipe” for everyone.
Like the Moisture Collection: Both the moisturizing shampoo and the moisturizing conditioner contain honey essence (honey is an antioxidant and is antibacterial) and the conditioner is lightweight enough to moisturize hair without causing buildup – perfect for combatting dry, staticky strands, which are a result of our Canadian winters. And the kiwi- and fig-scented Volume Collection, which includes a shampoo and conditioner for bouncy, weightless hair. (Kiwis are rich in vitamin C, and figs are a great source of fibre.) FYI: What isn’t in these products is just as important as what is – the line is mineral-oil- and paraben-free.
Hair Food Moisture Collection Shampoo and Conditioner ($13 each, at drug stores and mass-market retailers and Amazon.ca) is part of the Hair Food Collections now available in Canada. There’s also the Volume Collection for bouncy, weightless hair. All products are paraben-free and mineral oil-free.
They smell goooooood.
Like, really good. We’re not saying that the Volume Collection’s kiwi scent is our favourite, but we’re not not saying it either.