Before you go all in with that dreamy silk-organza-trimmed Giambattista Valli dress, consider this: Does it go with your hair? “We’re on the brink of an ’80s throwback, when girls were using hot rollers to achieve polished ends and healthy-looking hair,” says Canadian Harry Josh, international creative consultant for John Frieda. Josh calls it the return of “luxury hair”—billowing voluminous waves with blinding shine. Luxury also denotes touchable: “Think of the girls on the runway with blowouts that move when they walk.”
Four simple steps to luxury hair:
1. END GAME
A polished style requires smooth hair. “It’s all about healthy ends,” says Josh, so either go in for a chop (tell your stylist you want it cut blunt) or seal any broken ends with a repairing product, like John Frieda Frizz Ease Miraculous Recovery Repairing Crème Serum ($16).
2. ROLL WITH IT
“Use rollers or a round brush to keep hair looking full,” says Josh. Short on time? Try wrapping just the ends of your (dry) hair in hot rollers. But if you’re going all out and really want the va-va-voom vibe, “it’s crucial to place rollers at the crown of your head to achieve height.”
3. BOUNCE WITH ME
After the curls have set, loosen them into a soft wave by running a paddle brush through the entire length. “You’ll have a big, bouncy mane of amazingness,” promises Josh.
4. SEAL THE DEAL
Set your style with a hairspray that won’t interfere with that coveted touchability so your hair has hold but can still move.
For the latest in fashion, beauty and culture, sign up to receive ELLE's daily newsletter.