Tory Burch on her latest trio of fragrances

Jan 05 2016 by
Categories : Fragrance

Her inspiration for the notes, and what she loves just as much as developing the scent.

We caught up with Tory Burch to talk about her latest trio of fragrances: Tory Burch Jolie Fleur Rose, Jolie Fleur Verte and Jolie Fleur Bleue Eaux de Parfum ($128 each). 

“My mom is an organic gardener, and I grew up surrounded by flowers; three of my favourites were garden roses, lily of the valley and tuberose. We wanted each scent to represent one of the qual­ities [of a woman]. Rose is feminine and romantic, Verte [with lily of the valley] is tomboyish and a little bit more laid-back and Bleue [with tuberose] is elegant and understated.”

READ MORE: 4 reasons why floral scents work for winter

“I definitely have an incredible visceral reaction [to a scent]. It’s not always something that I can identify; it’s more my intuition.”

“I love designing bottles as much as I love creating the actual juice. The lids are made with fretwork, which I grew up with. My parents always had it on their furniture.”

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Categories: Fragrance