To us, she’ll always be Cassie Howard, Euphoria’s love-addicted high-schooler with a penchant for the dramatics, but Sydney Sweeney’s latest role is just as noteworthy: She’s the new face of Armani beauty and its MY WAY fragrance franchise.

A bold and free expression of femininity, MY WAY Eau de Parfum was crafted to represent the woman who is open-minded and authentic in everything she does. Sounds a lot like Sweeney, right? Since her breakout portrayal in Euphoria, she has taken on other acclaimed projects—like The White Lotus and Once Upon a Time in Hollywood—that challenged her acting prowess. But beyond her captivating, truly unforgettable performances, the 25-year-old Emmy-nominated star and on-the-rise producer was also selected to represent the iconic beauty brand for her indelible off-camera qualities.

“I was immediately struck by Sydney’s energy and fresh attitude, which show in her open, genuine smile,” says Giorgio Armani, the iconic namesake behind the house. “She has determination and talent and is one of the most versatile and magnetic young actors of the moment.”

As Sweeney tells it, this fragrance is deeply connected to her own journey of self-discovery. “MY WAY is about carving your own path,” she says. “Every experience I’ve had made me grow as a person and as an actress. So, MY WAY is an invitation to explore new horizons and thus reconnect to your true self.”

One spritz of MY WAY Eau de Parfum and you’ll understand why it’s made for the intrepid woman. The fresh floral scent opens with zesty bergamot and Egyptian orange blossom and then meets its intoxicating heart notes: a bouquet of tuberose and jasmine consciously sourced from India. Finally, a fragrant blend of warm cedarwood and Madagascan vanilla (Sweeney’s favourite!) round out MY WAY. Adding to its appeal is the refillable bottle, which means the product achieves complete carbon neutrality. “When I am wearing MY WAY, I feel like I am putting on my armour and am ready to explore the day,” she says.

Armani beauty


Price: $95



Price: $230