Fragrance
Shay Mitchell Is the Face of Cacharel's Latest Fragrance
The Canadian actress and new mom took to Instagram to share the news.
by : Melissa Fejtek- Feb 25th, 2020
Pretty Little Liars star Shay Mitchell can now add fragrance ambassador to her ever-growing list of accomplishments.
Mitchell announced the news to her 27.3 million followers on Instagram in a post captioned: “I am SO EXCITED to announce that I am partnering with @CacharelParfums as the spokesperson for the YES I AM fragrance collection. Cacharel is all about freedom, independence and self-empowerment all of which are super important to me. Meet the first fragrance in the collection…aka my spirit animal aka my natural Aries sent! I AM RED, a spicy, fierce and seductive fragrance, that gives me a little extra pep when I need it.”
View this post on InstagramA post shared by Cacharel Parfums (@cacharelparfums) on
The announcement coincides with the launch of Yes I Am Fabulous, the third scent in the brand’s Yes I Am fragrance collection, and is slated for release in March.
Each of the three fragrances, Yes I Am (Red), Yes I Am (Pink), and Yes I Am Fabulous (Purple) have their own colour to represent the personality and uniqueness of the wearer. All iterations share a signature Spicy Cremoso cardamom accord and come packaged in art-deco inspired bottle that resembles a super-sized lipstick, which is very old-school Cacharel.
View this post on InstagramA post shared by Shay Mitchell (@shaymitchell) on
The latest launch, Yes I Am Fabulous, is described by the brand as “furiously sexy” and features fruity notes of blackberry and rhubarb with jasmine, ginger flower and purple heliotrope at the heart, followed by notes of vanilla, santal and fresh hazelnut milk accord.
View this post on InstagramA post shared by Cacharel Parfums (@cacharelparfums) on
“To me, Cacharel has always been about freedom, independence, empowerment and I truly feel like they captivated the entire essence of the brand with this collection,” Mitchell told WWD in an interview. “I’m constantly changing from the morning until the night, as my boyfriend will say. He’s like: ‘You have many different personalities.’ So I feel the same way with this perfume collection. I don’t have to choose just one.”
We’re right there with you, Shay!
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