Robert Pattinson graces us with his charm and good looks in a new video for the latest Dior Homme fragrance campaign. 

Pattinson, who has been the face of Dior Homme fragrance since 2013, stars in a campaign for the latest iteration of the scent. In the cinematic 45-second clip, Pattinson is seen dancing, romancing and generally being attractive. 

Inspired by the song “I’m Your Man” by Leonard Cohen, the deep, rhythmic tone of the music serves to complement the spirit of the fragrance. “What I wanted to achieve is some kind of strength, a controlled strength,” says François Demachy, the nose behind the fragrance. “There is an intensely virile side to it. On one hand it’s a sensual and confident scent, but on the other hand it claims a very luminous freshness.” 

The new fragrance combines notes of atlas cedar, vetiver, sandalwood and patchouli to create a soft yet powerfully woody fragrance. As the video suggests, the fragrance plays on the juxtaposition of tenderness and strength that represents Dior Homme.  “I believe that the modern man is less and less afraid to show his weaknesses,” says Demachy. And who better to personify that Dior-esque mystery and vulnerability than Pattinson (a.k.a Edward Cullen – we’ll never forget). 

 Check out the video below and see for yourself. 


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