Instantly recognizable by its jewel-like golden bottle capped with a pearlescent top, Dior’s J’adore Eau de Parfum is simply iconic. The floral fragrance, which lends its scent to an intoxicating array of other Dior offerings, is ushering in a new era with the announcement of Parfums Christian Dior’s latest J’adore muse: the one and only Rihanna.

With notes of ylang-ylang essence, Damascus rose and jasmine grandiflorium, J’adore has long been adored by powerful and independent women all around the world—and there is no better role model to represent such a scent than this Bajan beauty.

 

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Embodying the iconic scent with what the French fragrance house describes as her “immeasurable talents, remarkable beauty and universal appeal,” the Fenty Beauty founder is the ultimate J’adore muse, following in the footsteps of Charlize Theron, who fronted the fragrance for two decades.

“Being the new face of J’adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women,” shares Rih in a press statement. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

 

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“We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance,” says Parfums Christian Dior CEO, Véronique Courtois. “The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”

For her first J’adore campaign, which debuts on September 1, Rihanna will be shot by her longtime creative partner and friend, the legendary Steven Klein. And we’re certain it will be nothing short of pure, golden magic.