British actor Regé-Jean Page – the unforgettable Duke of Hastings from Bridgerton  – is the new face of Armani Code Parfum, a new fragrance aimed at a contemporary, optimistic and sensitive man.

“Armani Code Parfum evokes a sense of balance and confidence. It is built around a familiar masculinity, with woody base notes and musk combined with a more floral complexity. It gives it a modern sophistication and freshness,” says the British actor.

With Armani Code Parfum, the Armani Code range now includes three distinct fragrances, all sharing the signature base note of Cedarwood and Tonka Bean.

This fragrance is also an opportunity for Armani to open a new chapter, with a philosophy based on the concept “rewrite the code.” In this campaign, photographed by Damon Baker, Page embodies this vision of masculinity, shaking up the codes to make room for change and progress.

“Regé-Jean Page interprets and explores the nuances of a soft and deep masculinity that is neither ostentatious nor showy. He authentically and spontaneously represents the culture, richness and vitality of this moment in time,” says Giorgio Armani.

Stylistically, the bottle has a more square overall shape, with rounded corners and silver accents. In an effort to protect the planet, the brand’s founder, Giorgio Armani, took the initiative to make the bottle refillable and eco-friendly. His commitment to sustainability also includes the use of natural ingredients from greener sources. For Regé-Jean Page, protecting the environment is important in small and large ways.

The fragrance will be launched on October 1, 2022, in all Canadian retailers.

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