Louis Vuitton’s first ever free-standing Canadian pop-up shop is here. The walls of the space, open now until March 18th in Toronto’s Yorkdale Shopping Centre, is comprised of nearly 3,000 paper tube packaging containers that house the brand’s perfumes. (It’s structurally sound, don’t worry.) 

All seven of Vuitton’s fragrances, which launched in 2016 to enthusiastic reviews, will be available to purchase at the location, and a calligrapher and engraver are on site to personalize bottles. 

The fashion house’s eighth fragrance, Le Jour Se Lève, will launch on March 15th. The scent—a fresh combination of mandarin, Chinese jasmine sambac and blackcurrant accord—was inspired by the first light at daybreak, according to perfumer Jacques Cavallier Belletrud.




Louis Vuitton Le Jour Se Lève Eau de Parfum Spray ($265 for 100 mL), available March 15.