Emma Watson has been a household name for over two decades—first, starring in the Harry Potter films as a child, and later appearing in beloved roles in films like The Perks of Being a Wallflower (2012) and Little Women (2019). In 2014, Watson continued to make her mark with her activism, as she was appointed a UN Women Goodwill Ambassador. Now, the actor and activist is the face of Prada Paradoxe, the brand’s new women’s fragrance. Launching today, this collaboration marks Watson’s first with the luxury brand. She also makes her directorial debut for the fragrance’s short film.

Prada Paradoxe captures the essence of the undefinable and ever-evolving woman. With dominating notes of neroli and jasmine, the timeless fragrance reinvents freshness with every spritz. It’s clear Watson was meant to be the face of this campaign.

“Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant,” says Watson.

With her dynamic elegance and multi-dimensionality, Watson embodies Prada Paradoxe effortlessly. She’s deeply connected to a generation that is vocal about change and empowerment, and her influence inspires audiences of all ages and genders. In tandem, her energy encompasses the spirit of the new women’s fragrance.

Prada

“Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance. Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity,” says Yann Andrea, Prada’s Beauty International General Manager.

Prada Paradoxe launches today, in all Canadian retailers.

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