Emilia Clarke has been announced as the new face of Dolce & Gabbana’s The One fragrance, a role that has previously been held by Scarlett Johansson and Gisele Bundchen. The actress’ campaign will begin this September, with the launch of the new Eau de Toilette. (Her Game of Thrones co-star, Kit Harington, was also recently named as the face of the men’s fragrance, The One For Men.) 

“Emilia Clarke embodies perfectly the Dolce&Gabbana woman: she is radiant and lively,” said Domenico Dolce and Stefano Gabbana in a press release. “Her personality and natural beauty will capture the essence of this new campaign: joyful, spontaneous and full of life. She is The One!”