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Ballerina Misty Copeland lands a fragrance campaign
American principal ballerina Misty Copeland is the new face of Estée Lauder’s Modern Muse fragrance campaign, out in August. It’s the dancer and Under Armour ambassador’s first beauty gig. “Misty is the perfect representation of today’s modern muse,” said Aerin Lauder in a press release. “She is all about feminine strength, power, dedication and passion, and you see that in what she does every day, whether she is performing or inspiring the next generation of dancers. I think she is a wonderful role model and I am thrilled to welcome her to the Estée Lauder brand.”
Copeland made history in 2015 when she was named a principal dancer at American Ballet Theatre, becoming the first African American woman to hold that position in the company’s 75-year history. “I have a strong connection to the scents I wear when I perform,” said Copeland, who says she applies fragrance before she goes on stage. “The Modern Muse campaign is the perfect way to see another side of my story.”