Zac Efron is the new face of Hugo Man by Hugo Boss.
Watch an exclusive behind-the-scenes video of the actor filming his first-ever fragrance campaign.
Zac Efron has landed a fragrance contract as the face of Hugo Boss’ classic male cologne, Hugo Man—which means your favourite heartthrob is wearing a medley of crisp green apple, earthy sage, cedarwood and patchouli. The actor announced that he will star in the upcoming 2017 campaign, #YourTimeIsNow, on his Instagram account this morning, writing that he was "excited to reveal that I will be fronting the new Hugo Man campaign next year.” In a press release, Hugo says that Efron embodies the "authenticity and passion" of the brand, calling him "an intriguing mix of classic movie star with an irreverent, urban edge."
Below, watch Efron smize, skateboard while–presumably–smizing and nail a knowing-eyebrow-raise in this exclusive video announcement.