Kim Kardashian West is officially releasing a new fragrance. Back in September, West teased her followers with a cryptic post of orchids and subtly tagged a new Instagram account @kkwfragrance. Today, West revealed the first official images of the campaign as well as a launch date.

Shot by Mert & Marcus, the image feature Kardashian shot in black and white wearing a simple white tank top. The caption also announces the November 15 launch date. 


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The fragrance is part of her existing KKW Beauty line, which includes a crème contour and highlighter kit as well as a powder contour and highlighter kit. 

This isn’t the the mogul first foray into scent. Kardashian has had four existing perfumes, including Kim Kardashian by Kim Kardashian, True Reflections for Women, Gold by Kim Kardashian, and Fleur Fatale by Kim Kardashian.

KKW FRAGRANCE campaign by Mert & Marcus launching November 15

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This, however, is the first fragrance by Kim Kardashian-West—it’s a subtle shift. Will the scent share the equally subtle and minimalist quality Kardashian’s adopted recently? We’ll just have to wait until November 15 to find out.

One thing is for sure: With Rihanna, Kylie, and Madonna all entering the celebrity turned beauty expert world, she is not going to be left behind.