Scarlet fever

“Red lipstick is a big trend for fall,” says Eddie Maleterre, official makeup artist for L’Oréal Paris in Canada. “It’s glamorous, feminine and chic.” At Gucci and Valentino, models paired rouged lips with luminous skin and long, lush lashes. But pulling off the screen-siren look requires attention to detail, says Maleterre. “When you wear a lipstick like this, you need to have a beautiful base — powder or foundation — and at least some mascara.”

Achieve this look

Eyes Sweep a light beige shadow across the lid and blend a second, slightly darker shade under the bottom lashes and in the crease, extending it up at the outer corner of the eye. With black eyeliner (pencil or liquid), draw a line as close as possible to the upper lash line. Curl the lashes and apply two coats of black volumizing mascara. For even more drama, add false eyelashes.

Cheeks Choose a beige-pink shade of blush and dust underneath the cheekbones to create the illusion of a contour.

Fill in the lips with red lipliner and paint on a creamy-textured red lipstick with a lip brush. Pink-based reds complement skin with cool undertones, while orange-reds are best for warmer complexions.

Skin Create a uniform base with a luminescent, medium-coverage foundation that matches the palest areas of the face. Set with translucent powder on the nose, forehead and cheeks.

Brows Using a flat, angled brush, apply brow powder in short, thin strokes.

Neutral ground

The nude face is a makeup classic, but what’s new this time around is the focus on skin. “There’s a lot more illumination,” says Rick DiCecca, global makeup stylist for Estée Lauder. “It’s really important to have well-hydrated, well-exfoliated skin.” This look is also one of the most versatile. “It goes from day to night with liner and a little more cheek colour.”

Achieve this look

Brows Play up the brows by applying a neutral brow pencil in short strokes.

Skin Cover any imperfections with a creamy concealer. Using a foundation brush, apply a dime-size amount of illuminating base to the cheekbones, above the brows and under the eyes. Finish with a sheer or medium coverage foundation, blending well for a natural finish. Apply

powder to any shiny areas.

Lips Slick on a neutral shade of lipstick or gloss.

Cheeks Lightly dust a neutral blush or bronzing powder across the apples of the cheeks.

Eyes Dust a neutral-coloured shadow from the base of the lashes to just below the brows. For a daytime look, brush on one coat of brown or black mascara. For evening, dial it up with brown liner at the base of the lashes and two coats of black mascara.

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Eye full
At Versace and DSquared2, eyes were sexy and ultra-smoky, thanks to a dusky palette of shadows and liners accented by dramatic false lashes. “This look offers an amazing freedom of expression,” says Yannick Vaudry, international makeup artist for Yves Saint Laurent. But, he warns, balance is key: pair intense eyes with a delicate lip shade.

Achieve the lookEyes With grey or brown eyeliner, draw a line all the way around the eye; create a halo effect by smudging it with a brush. Using black eyeliner, draw a line along the roots of the upper and lower lashes and blend. On top of the halo, sweep a charcoal or brown eyeshadow. Highlight the inner corner of the eye with a pearly white or grey shadow. Finish with two coats of black lengthening mascara and false lashes.

Cheeks Dust a peach or pink blush across the apples of the cheeks.

Skin Using your fingers, apply a sheer-coverage foundation to the forehead, cheekbones, nose and chin. Eliminate any shadows under the eyes and around the mouth with an illuminating concealer. Blend with fingertips for a more natural result and set with loose powder.

Brows Brush the eyebrows and fill in with a brow pencil.

Lips Complete the look with a nude or pale-pink lipstick.

Rainbow dream
Fashion’s love affair with the ’80s has trickled over into makeup. At Alexander McQueen, Moschino and Heatherette, lips and eyes were accented by notice-me shades of purple, fuchsia and turquoise. “For a more wearable street look, pick a focus feature,” says Jane McKay, senior artist for M.A.C. “Do neon-pink lips or a dramatic aqua on the eyes — but not both.”

Achieve the look
Eyes If you’re playing up your eyes, brush a matte shadow across the lid. Don’t blend too much — the colour should be vivid, not a soft wash. Smudge black eyeliner around the eye and finish with two coats of black mascara. If lips are your focus, skip the shadow and just wear mascara.

Cheeks Steer clear of vibrant blush shades. Instead, sweep a soft pink or coral across the apples of the cheeks.

Lips Pair vivid eyeshadow with a neutral gloss or lipstick. If you’re after a dramatic pout, fill in the lips with a matte, bright-coloured lipstick and add a touch of gloss to the centre of the mouth. To frame the look and prevent lipstick from bleeding, softly outline the lips with a matching liner on top.

Skin Apply a sheer coverage foundation to give skin a natural, glowing finish. Take down shine on the forehead, nose and chin with a matte powder. For more dimension, draw attention to the planes of the face (cheekbones and browbones) with highlighting powder.

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