As we mentioned earlier this year on
Twitter, Emma Watson was dubbed to be the next face of beauty brand Lancome. Now the rumours have been confirmed! Emma was chosen to become the new face of
Lancome because she brings a "fresh spirit" to the brand. The ‘Harry Potter’ actress has been officially confirmed as the cosmetics firm’s latest signing – following in the footsteps Julia Roberts, Penelope Cruz and Kate Winslet – and bosses believe the 20-year-old beauty is the perfect person to front their campaigns. Youcef Nabi, president of Lancôme International, said: "Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation. We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancome." The campaign is being shot by legendary photographer Mario Testino and Emma – who was once the face of
Burberry – has previously said she can’t wait to get to work.
The Cult Following of COSRX
What makes this K-beauty brand so beloved?