People keep stopping me on the street. Complete strangers, men and women, standing close to me for a moment, then posing a question. It was odd and caught me off guard at first, but now I always expect the same inquisitive phrase, “what perfume are you wearing?” Even a woman on a street corner in SoHo New York City gently touched my arm and asked (I was hoping it would be Jake Gyllenhaal, but sadly not). Clearly I have found my ideal scent.
The Cult Following of COSRX
What makes this K-beauty brand so beloved?