Picking up a bottle of Jay Z’s new cologne, Gold, is a no brainer (considering that the Queen of the Universe, Beyoncé, would surely have signed off on her hubby’s olfactory options.) Much like the precious metal this sophisticated white fougere is named after, this is sure to be a good investment in your future happiness. The bottle cap is engraved with words like "Confidence", "Courage" "Success" and "Strength", which may or may not be what Bey and Jay whisper in baby Blue’s diamond encrusted ears while she sleeps. With notes of ginger, bourbon vanilla, pink pepper and lavender, this is definitely one to consider buying for your guy – or yourself.
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Editor's Pick: Jay Z Gold Eau de Toilette ($65 for 50 mL)
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