Today, M.A.C Cosmetics announced their collaboration with Caitlyn Jenner, her first foray into beauty. "Caitlyn Jenner has fearlessly shared her transition with the world," said the brand in a statement. "Her new M·A·C Lipstick, Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities."

The lipstick, as seen below, is described as a mid-tone rosy nude with a cremesheen finish. It will be available exclusively online this April. 

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