After several months of blind testing (and loads of pampering and overindulging), a total of 600 jurors across Canada have finally determined the most effective in skincare, body care, hair care and makeup. We’re happy to reveal the finalists of this 25th edition of the beauty industry’s biggest event, as chosen by ELLE Canada readers only. Stay tuned for the cream of this year’s crop–winners will be announced on November 4, 2021.