From large-scale production of sanitizer to supporting vulnerable communities locally, these are the beauty brands making a difference.

P&G Beauty Canada

Procter & Gamble Canada – the parent company of brands like Head & Shoulders, Pantene, Olay, Herbal Essences and Secret – is partnering with Canadian disaster relief organization GlobalMedic to donate over $1.2 million worth of products to frontline healthcare workers throughout Canada, along with donating over 33,000 hygiene kits to vulnerable communities and food banks countrywide. Pantene recently made a $100,000 cash donation to Food Banks Canada, while Secret is donating $50,000 toward Conquer COVID-19’s relief efforts. P&G is also producing face masks and hand sanitizer at their Belleville and Brockville sites in Canada and across several other locations globally.


Online shop SAM & LANCE recently launched Care Crates, a gift box curated with beauty products crafted by female artisans in Toronto. In each box, you’ll find a variety of sustainably sourced self-care items like essential oil-based incense and roll-ons, lip balm, hand-poured candles and small-batch facial oil. For every Care Crate purchased, one Care Crate will be donated to a healthcare worker.


In light of COVID-19, Lush is straying from their signature scent-laden soaps and is now producing a fragrance-free version of their ultra-hydrating Honey I Washed The Kids soap in their Toronto and Vancouver manufacturing facilities. One hundred percent of these specially-made soaps will be donated to hospitals, medical clinics and community groups across Canada. Lush has also donated personal protective equipment to the BC First Nations Health Authority. In Toronto, Lush donated their entire supply of gloves to animal shelters, rehab programs and protection centres.

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In times of great need, it’s critically important to take care of those on the frontlines.⁠ ⁠ From hospitals to homeless shelters, airports and 911 dispatch centers, these heroes are risking their own health and wellbeing to keep us safe—often enduring unimaginable levels of stress in the process. As a soap company, we’re in a unique position to help fight the spread of Covid-19 by providing product donations to communities with limited access to personal hygiene products.⁠ ⁠ Over the last few weeks, our Manufacturing, Retail and Charitable Giving teams rallied together to identify how we could get product donations into the hands of those who need them the most. We are actively working to fill the requests of organizations across North America and to prioritize the locations and people often missing from traditional emergency response models.⁠ ⁠ To date, we’ve arranged deliveries of tens of thousands of Lush products to non-profit organizations on the frontlines providing support to vulnerable communities in Vancouver and Toronto, where our manufacturing and head offices are based.⁠ ⁠ We have sent gifts of appreciation to thousands of 911 dispatchers, paramedics, healthcare workers, postal workers, childcare workers and airline attendants in the Vancouver area over the past week. We hope that those working around the clock and risking their health to keep our communities safe can take a moment to recharge before facing tomorrow.⁠ ⁠ And as a company that cares deeply about animals, we’re working closely in partnership with animal protection organizations to ensure that our friends are cared for. Animal shelters, rehabilitation programs and protection centers are all in need of urgent support as they too are feeling the economic impact of this challenging time.⁠ ⁠ So where did these donations go? Click our link in bio to learn more.

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Canadian-born beauty brand Nudestix is hosting live masterclasses via their Instagram platform every Sunday and Wednesday with celebrity makeup artists and influencers (think Mary Phillips, Nam Vo and Ash Holm). The proceeds from all sales garnered during these masterclasses will be donated to the World Health Organization (WHO), and Nudestix will match any donations made by hosts. Additionally, twenty percent of all proceeds from sales of the brand’s latest launch, the Sun & Sea Palette, will be donated to the World Health Organization COVID-19 Solidarity Response Fund.

The Body Shop

The Body Shop is donating approximately 30,000 units of cleansing products, including hand wash and soap, to shelters and senior communities across North America.


Beiresdorf – the parent company of Nivea, Aquaphor and Coppertone – is producing 500 tons of medical grade disinfectant at its production plant in Europe. Across Canada, Beiresdorf is shipping hand sanitizer and skincare products to frontline workers facing shortages.

La Roche Posay

As part of L’Oréal Canada’s Solidarity Plan, La Roche-Posay Canada is donating hand sanitizer to Canadian hospitals and charitable organizations for women, along with Cicaplast hand creams and moisturizers to combat dry skin associated with constant hand washing and sanitizing. La Roche-Posay is also producing hand sanitizer at its international plant to be distributed worldwide.

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At La Roche-Posay we are committed to reinforce our support to healthcare professionals and consumers. In the context of the sanitary crisis, our parent company, L'Oréal Canada, has shifted the production of our Montreal plant to include the manufacturing of hand sanitizing gels that will be donated across Canada to hospitals and other health and charitable organizations in need. We stand in solidarity and deep appreciation in these times ! 💙 La Roche-Posay stands wholeheartedly in solidarity with our frontline workers💙 #ThankYou #HealthCareHeroes #LOrealTakesPart • Chez La Roche-Posay, nous sommes engagés à renforcer notre soutien auprès des professionnels de santé et des consommateurs. Dans le contexte de la crise sanitaire, notre société mère, L'Oréal Canada, a adapté la production de notre usine de Montréal pour y inclure la fabrication de gels désinfectants pour les mains qui seront donnés aux hôpitaux à travers le Canada ainsi qu’aux autres organismes de santé et de bienfaisance dans le besoin. Nous sommes solidaires et engagés à vos côtés! 💙 La Roche-Posay est de tout cœur avec nos professionnels de première ligne 💙 #Merci #LOrealSengage

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Upfront Cosmetics

Known for their zero-waste shampoo and conditioner bars, Canadian beauty brand UpFront Cosmetics has partnered with Boys and Girls Clubs of Canada to announce their One for One program. For every shampoo or conditioner bar purchased through the brand’s website, UpFront will donate one back to a Boys and Girls Club in Canada to be distributed to vulnerable families that have been affected by COVID-19.

Monat Canada

Monat Canada is manufacturing over 240,000 units of hand sanitizer to be distributed to hospitals and frontline workers across North America.


Henkel – the parent company of Joico Canada, Schwarzkopf and Dial – is donating 5 million units of hygiene products (including hand sanitizers, soaps, detergent and household cleaning products) worldwide. Henkel is also producing disinfectant at select international production sites to combat global shortages.


Unilever Canada is donating $3 million of food and hygiene products to organizations like Food Banks Canada, Second Harvest, The Salvation Army, Simcoe Caring Cupboard, Good Shepherd and Action Nouvelle Vie. Unilever’s Simcoe and Rexdale factories will also donate over 30,000 masks to frontline healthcare workers in local communities. Dove – one of the many brands under the Unilever umbrella – has also created an advertisement to champion frontline workers.


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