Clinique Pop Lip Colour + Primer ($21 each; available in 16 shades.) Photo: Geoffrey Ross

Much like that try-hard guy at the bar, bold lipstick often comes on strong but fades fast. Clinique Pop Lip Colour + Primer ($21 each; available in 16 shades) includes a built-in base that helps to spread colour evenly and preserve it throughout the day. Flexible polymers in the formula also help create that
“I spent 40 minutes contouring my lips to look fuller” effect.
READ MORE
The products ELLE Canada’s beauty team can’t live without
All the beauty intel from Kim Kardashian’s book "Selfish"
12 weird-looking (but effective!) beauty products
Kylie Jenner finally admits to her lip injections