Prepping the face is the first step toward owning the “perfect skin” trend, says Melissa Gibson, makeup artist for M.A.C, who did the makeup at shows like Kenzo, Chloé and Rick Owens, where the designer requested a pared-down look without “paling out” the skin. “If you have five minutes to massage moisturizer or essential oil into the models’ skin, it does give a bit of life back to their faces,” says Gibson. Backstage at Chloé, makeup artist Lucia Pieroni employed facial massage to “wake up skin and give it a natural glow.” Others, like Diane Kendal, Gucci Westman and Tom Pecheux — the latter well known for his flash-facial routine and lymphatic-massage technique — were seen spending time pressing skincare products into models’ skin long before they unscrewed foundation bottles. Try it on your own with Estée Lauder Advanced Night Repair Synchronized Recovery Complex II ($105).

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