CliniqueClinique Pop Lip Colour + Primer ($21 each; available in 16 shades.) Photo: Geoffrey Ross

Much like that try-hard guy at the bar, bold lipstick often comes on strong but fades fast. Clinique Pop Lip Colour + Primer ($21 each; available in 16 shades) includes a built-in base that helps to spread colour evenly and preserve it throughout the day. Flexible polymers in the formula also help create that
“I spent 40 minutes contouring my lips to look fuller” effect.
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