Today, Lululemon announced its foray into the beauty realm with Selfcare, its new skincare line. Over the past twenty years, the Vancouver-born fitness apparel company...
Pantene has teamed up with GLAAD to launch a new campaign tackling conventional standards of beauty. The campaign, “Don’t Hate Me Because I’m BeautifuLGBTQ+”,...
Just over four years into his brand-redefining tenure at Gucci, creative director Alessandro Michele is turning his eclectic eye to cosmetics, with the launch...
Summer is here, and your glow-up is calling. No one knows “glow” better than celeb makeup artist Charlotte Tilbury, who is on her own...
Deeper skin tones have been left out of the bronzer conversation for too long. “We need to change the mentality that a bronzer’s role is...
Canadians have a lot to celebrate in sports this week. This afternoon, Canada plays its first game of the FIFA Women’s World Cup, and...
I knew I’d found the right surgeon to perform my breast reduction when I took off my shirt and she said simply, “Let’s get...
Prior to being acquired by Estée Lauder in the late ’90s, M.A.C Cosmetics was owned by Canadian founders Frank Toskan and Frank Angelo. The M.A.C...
We partnered with Hidden Beauty podcast to tell the story behind how a popular deodorant in the 1950s marked the beginning of the cosmetic...
SPONSORED BY Nothing feels as good as a really great workout—except having a really great hair day after that workout. But that’s not always...
SPONSORED BY Keep these 5 products in your gym bag. Dry Shampoo No time to shower? Meet your new BFF: OGX Green Tea Fitness...
We partnered with Hidden Beauty podcast to tell the story behind how a popular deodorant in the 1950s marked the beginning of the cosmetic...
With a focus on innovation and skin science (and packaging that looks like it could be in an art gallery), the luxury Swiss brand...
A genius new shampoo and conditioner from a Canadian brand, two pigmented new eyeliners and four other products we’re into this month. This article...
Makeup artist Mario Dedivanovic—@makeupbymario on Instagram—is the man behind the majority of Kim Kardashian’s makeup looks. We caught up with Dedivanovic while he was...
If you’ve ever searched for anything on the Internet, you’ve probably noticed that results produced by search engines are biased. Take a second to look...
After working for L.A.-based brands Anastasia Beverly Hills and Kelley Baker Brows, Brittni Alexandra is bringing her brow and lash services back across the Canadian...
It takes a lot of effort to be the best. See: Beyoncé’s Homecoming or Canadian ice dancer Tessa Virtue’s grueling training schedule leading up to her...
There are perks to being in your early twenties. “If I’m being honest, you’ll never see me in a gym at a hotel—it’s never going...
Do not even think about heading to the gym without these in tow.
An Earth Day roundup of some of our favourite compostable, recyclable or reusable hair, skincare and body products that will help cut down on...
It’s been 25 years since Canadian-founded makeup giant M.A.C Cosmetics launched their Viva Glam initiative to raise money for those living with or affected...
Stock imagery is so bad and generic it’s become a punchline. At best, you end up with entertaining memes like “distracted boyfriend” and “woman...
MAISIE WILLIAMS View this post on Instagram will remember last night for the rest of my life. i am beaming. ? *update* shoutout to...