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Press Releases

TIM GUNN AND STEVEN COJOCARU OFFER STYLE TIPS AT THE FIRST ANNUAL ELLE SHOW

For three fashionable days, the exciting, stylish and spirited feel of ELLE Canada will be brought to life at The ELLE Show. Held on April 24-27, 2008 at the Direct Energy Centre, Exhibition Place in Toronto, the ELLE Show will offer a close up look at the latest trends in fashion and beauty through innovative areas and interactive features geared to inspire savvy fashionistas. Show highlights include presentations by celebrity fashion critic/red carpet regular Steven Cojocaru on April 26th at 1:00 p.m., and style guru Tim Gunn of Project Runway fame on April 27th at 1:00 p.m. Tim Gunn’s new show on Slice, Tim Gunn’s Guide to Style, airs Mondays at 9:00 p.m. beginning April 7th. Nine high impact runway shows will anchor the three-day event. Fashion and beauty experts will host seminars and demonstrations throughout the show, and over one hundred exhibitors will offer attendees the opportunity to see, try and buy.

“The ELLE brand connects with women on a very special level for fashion inspiration, beauty and health know-how and living life with spirit and style,” says Jacqueline Howe, Vice President, Transcontinental Media and publisher of ELLE Canada. “It is a natural extension that brings a truly interactive event for ELLE’s audience while supplying the fashion and beauty industry with the opportunity to directly communicate live and one on one.

ELLE CANADA LAUNCHES CONSUMER SHOW FOR FASHION LOVERS

The show will kick off on Thursday, April 24th with the Toronto Fashion Incubator (TFI) New Labels fundraising gala, a showcase and competition featuring Canada’s emerging fashion designers. “ELLE Canada has sponsored the TFI New Labels fashion show for the past five years,” says Howe. “New Labels is the perfect way to open the ELLE Show with an exciting competition for Canada’s hottest new design talent while raising much needed funds to support this important segment of our cultural and design community.” The evening starts with a cocktail hour followed by a VIP sit down dinner. The New Labels Fashion Show Competition is the highlight of the evening with the winner receiving $25,000. Cocktail and VIP tickets are available online at www.ellecanada.com.

The ELLE Show builds on the success of other initiatives such as the ELLE Beauty Grand Prix, an awards competition which crowns the year’s best beauty products as tested by ELLE readers.

ELLE is the world’s number one fashion magazine, first introduced in France in 1945. ELLE Canada was launched in 2001. The magazine’s circulation has continued to grow; during the past two years alone total paid circulation grew by 30%. Total audience readership as measured by the Print Measurement Bureau in 2007 was reported at 1,595,000 per issue.

ELLE Canada is published and printed by Transcontinental. Transcontinental Media is the fourth-largest print media group in Canada, with more than 3,000 employees and annual revenues of $633 million in 2007. Transcontinental Media is the country’s leading publisher of consumer magazines and of French-language educational resources as well as being the largest publisher of community newspapers in Eastern Canada. It publishes the weekday daily Métro in Montreal, owns a number of digital business units, and is also, through Publi-Sac, Quebec’s leading door-to-door distributor of advertising material.

Transcontinental Media is a subsidiary of Transcontinental Inc. (TSX: TCL.A, TCL.B), the sixth-largest printer in North America. Transcontinental has more than 15,000 employees in Canada, the United States and Mexico and reported revenues of C$2.3 billion in 2007.