Your guide to São Paulo’s hot spots and fashionable addresses.
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For an uptown scene...
The shops
In the city’s Jardins district, the well-heeled set get their ritzy retail fix on Rua Oscar Freire. Billed as the eighth most luxurious street in the world, this leafy avenue is home to international labels as well as Brazil’s top designers, such as Maria Bonita, Huis Clos, Osklen and Alexandre Herchcovitch. For shoes, go cheap ’n’ chic with a pair of plastic Vivienne Westwood Mary Janes from Melissa (melissa.com.br) or flip-flops from Havaianas (havaianas. com). On the side streets, you’ll find hidden gems like Surface to Air (surfacetoair.com.br), which carries the best of Brazilian design (Neon, Oestudio and Adriana Degreas). At Adriana Barra (adriana barra.com.br), the on-site chef serves watermelon coolers and fresh pão de queijo (cheese rolls) while you browse through the quirky creative den. The designer is known for her vivid boho prints, dresses and decor.
Smart drinks
The Baretto Bar at the under stated Fasano (fasano.com.br) draws a discreet crowd attracted to its stylish Mad Men vibe and live bossa nova.
Culture moment
The Lina Bo Bardi-designed Art Museum of São Paulo (masp.art.br) is a must- stop for fans of Brazilian architecture. The brutalist-style concrete- and-glass box building is suspended in the air by four red pillars.
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