Trends

Label to know: I Am Gia

Label to know: I Am Gia

Trends

Label to know: I Am Gia

In our new online series, we're spotlighting the small, up-and-coming labels that have earned the approval of top celebs (and their stylists).

Bella Hadid is putting the spotlight on a new, fashion-forward label you’re about to be obsessed with. I Am Gia is a curated collection of statement pieces inspired by underground fashion movements. 

 

 

GIA | @taylorlashae in the taipan crop abs jagger skirt online now #IAMGIA shot by @gadirrajab

A post shared by I.AM.GIA (@i.am.gia.thelabel) on

 

The brand has been quite mysterious about its designer – a link on their website that says "Who is Gia?" gives only the answer "You'll never know." Regardless of who the elusive mastermind is, they have won over the A-list. 

Bella has worn a few of the label's pieces, spotted here in the brand's "Cobain" pant. 

 

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 She also brought major ‘90s grunge vibes in the "Keidis" top and "Tyler" denim skirt.

 

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And here's the really good news: the pieces are super affordable. You can shop for I Am Gia's latest looks online – it'll be like sharing closets with Bella.  

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Label to know: I Am Gia