Following the announcement that Gucci is going fur-free, we're looking at all the brands who have embraced the ban.
Gucci’s fur ban, which commenced with the brand’s spring summer '18 collection shown in Milan last month, was welcome, but surprising coming from a brand whose fur-lined loafers were one of the most-coveted items of the season. But although the announcement was certainly newsworthy, Gucci isn't the first luxury brand to take a stance against fur. Here are some other brands you may not know have already renounced it:
As early as 1994 Calvin Klein made it a mission to eliminate all use of fur from their collections.
As a lifelong vegetarian, Stella McCartney vowed to never use fur or leather in any of her designs since the inception of her label in 2001.
Ralph Lauren, Tommy Hilfiger & Vivienne Westwood
In 2007, more and more designers began to reject fur, with Ralph Lauren, Tommy Hilfiger and Vivienne Westwood all dropping its use from their labels.
Hugo Boss & Armani
They've been followed most recently by Hugo Boss in 2015, and Armani in March 2016.
The luxury shopping site announced this year that it will no longer sell fur products on any of its e-commerce platforms.
Now with Gucci's announcement in 2017, it seems that the fashion industry is shifting away from its controversial relationship with fur, one major brand at a time.