Yvan Rodic talks street style, blogosphere obsession and his new book, Face Hunter.
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Wearing a blue velvet blazer, a light blue button-up, blue trousers and blue desert boots, Yvan Rodic sits at an outdoor Yorkville café sipping on a grande mocca frappuccino. Rodic’s coordinated style champions his artistic esthetic. Never swayed by “It-bags,” killer shoe, and you can forget logos, he says “I’m looking for beauty, creativity, quirkiness, self-confidence, charisma. Someone who’s not just a stereotype,” says Rodic. “I’m talking about people who are who they are and express that identity.”
If you’ve never heard of the Face Hunter, it’s high time you get in tune with the digital times. Four years and 30 cities later, Rodic’s site (http://facehunter.blogspot.com) has grandfathered the street style craze. Easily confused with thousands of imitator street style blogs, Rodic’s photographic sensibilities carry him over the din. And the proof is in the payout. Face Hunter, a curation of 300 images from Rodic’s archives and peppered with his commentary, is a veritable smorgasbord of fashion and creativity. “I was expecting a book to be just a book, but it’s actually pretty powerful,” says Rodic. While blogging gains notoriety in the publishing world, it seems the traditional staple of success remains, well, being published.
Street style bloggers are gaining some serious cred in the fashion world. Scott Schuman, girlfriend Garance Doré, Tommy Ton and Tavi Gevinson have become household names. From being featured in Vogue spreads, to shooting the international fashion circuit, sitting front-row and hob-knobbing with the industry greats. But street style blogging hasn’t always been so triumphant. “My first fashion week, in June ‘06, I think Scott was the only one I remember there,” says Rodic. “Now it’s just so intense that I feel almost embarrassed to ask for a picture, it’s become like paparazzi.” Fashion houses, PR and luxury companies have gotten wise to the power these individuals wield online—boasting more readers then big name magazines
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