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Storming the runway

Toronto Fashion Incubator's designer boot camp has crowned its ELLE Canada New Labels Fashion Award winner. Meet the four finalists who challenged winner Anastasia Lomonova (featured in the August print issue of ELLE Canada) for the title.

By
Clare Tattersall
Photography
Paul Toogood Photography
(9 people)
Document user evaluation

Pagination

House of Groves

The Finalists

Jennifer Waters, 36
Toronto native Jennifer Waters doesn't have any formal fashion training, but that hasn't kept her from pursuing her dream. Last year, she launched her first clothing line, House of Groves. She named the line in honour of her grandmother, whose maiden name was Groves.

Pursuit of happiness
Groves' equestrian-style collection, called Pursuit, blurs the lines between masculine and feminine as Waters pairs top hats and tailcoats with ruffled lace blouses and full pleated skirts.

A novel idea
"I pictured all the pieces being worn by Linda Radlett, the main character in Nancy Mitford's novel The Pursuit of Love, during a weekend house party in the English countryside."

Closet staple
"An old T-shirt that I have had since I was eight. I can't get rid of it!"

Hayley Gibson and her line, Birds of North America on the next page...

An Italian in Paris: Giambattista Valli
Constant gardener: Dries Van Noten
Designer profile: Jessica Biffi

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