Shopping
Sep 22, 2016

The first campaign photos from KENZO x H&M are out

By: Lauren Courtenay
The first campaign photos from KENZO x H&M

Iman for KENZO x H&M (Credits: H&M)

Author: Lauren Courtenay

Shopping
Sep 22, 2016

The first campaign photos from KENZO x H&M are out

By: Lauren Courtenay

Teasing their highly anticipated and daring collab, H&M has released the first official campaign photos just six weeks before the launch of Kenzo x H&M.

The images, shot by iconic photographer and graphic designer, Jean-Paul Goude, reveal a select few of the campaign’s gleaming brand ambassadors posed playfully in head-to-toe animal print. Iman, Chance the Rapper and rapper Suboi are three of seven internationally celebrated personalities set to rep the line.

 

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Chance the Rapper for KENZO x H&M (Credits: H&M)

 

Goude, known for his loud stylized contrasts and contorted poses, employed his signature sliced-up collage style to express the exuberant character of the collection.

The campaign also includes actresses Rosario Dawson and Chloë Sevigny, as well as Japanese musician and composer Ryuichi Sakamoto, and climate change activist slash hip-hop artist Xiuhtezcatl Martinez.

 

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Suboi for KENZO x H&M (Credits: H&M)

 

This is the first taste of the collection since July’s sneak peek into the lookbook. Several videos were also released with the photos giving us a taste of the line’s avant-garde aesthetic.

 

 

The full Kenzo x H&M campaign will debut on October 17 and the collection will be available in all 250 plus H&M stores worldwide, and online, starting November 3.

 

 

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The first campaign photos from KENZO x H&M are out