Mark your calendars! The most coveted stores are making their way north of the border.
Ladies, put your catalogues away! J.Crewâ€™s first international store opens this August in Toronto. ELLE Canada spoke with president and creative director Jenna Lyonsâ€”J.Crewâ€™s often-emulated style mavenâ€”about the new store and what she will be wearing this season.
What is unique about shopping in your store?
â€śTwo things you donâ€™t get online or from the catalogue are the personal touch and the sense of community that we try to establish in the store. Our personal shoppers are really a huge part of what we do. Personal shoppers are usually found in high-end stores, but we pay a huge amount of attention to that level of serviceâ€”and we donâ€™t charge for it.â€ť
Iâ€™ve read that the fall collection was inspired by movies like The Great Gatsby and Bonnie and Clyde. Is this true?
â€śYes, itâ€™s true. Those films were very influential in shaping the womenâ€™s collection. Itâ€™s subtle, but weâ€™re loving the shift in proportionâ€” the waist coming up higher, colour getting a little bit more intenseâ€”and weâ€™re really feeling the man-tailored pieces mixed in. Itâ€™s important now because seasons are changing and shifting so muchâ€”fall isnâ€™t fall anymore; itâ€™s more like end-of-summer. So, how do you kind of extend the summer a little bit? I think colour is a great way to do that.â€ť
â€śI think whatâ€™s important, and part of the heritage of the brand, is this underlying sense of being classic. But, to me, classic really stems from menâ€™s tailoring: the white shirt, the classic trousers, the trench coat. No matter what weâ€™re doing, that is always the undertone. And whether the feminine twist is a shift in proportion, sequins or a sense of colour, itâ€™s always about finding that new thing that makes it feel a bit more feminine.â€ť