Leave it to Joseph Mimran of cheap chic label Joe Fresh Style to close day 1 of L'Oreal Fashion Week with a bang! When the lights came on, fashion “it girl” and Richmond B.C native, Coco Rocha turned the corner and stomped down the runway (oh so fierce!) with her signature strut, bringing more than a little supermodel glamour to the tents. Part equestrian (twill jodhpurs, fitted jackets, equestrian hats), part mod (tulip coats, jumper dresses, berets) with a few killer accessories thrown in (must have patent leather gloves!), this collection will have fashionistas running to Superstores for a hit of Joe in the fall.
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Joe and Canadian model Coco Rocha backstage
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