High Street Fashion

London's High Street is well-known to the fashionable set around the world. At the intersection of Regent and Oxford Streets you'll find a shopping frenzy at just about any time of the day. And with the likes of a massive Top Shop, River Island, Next and our new-found favourite store Primark in the vicinity, it's no wonder the street is packed with hip young shoppers weighed down by their shopping bags. It truly is the heart of UK fashion, and the British Fashion Council decided it was time to showcase the High Street style.

The first-ever High Street Fashion Week (HSFW, September 7-11)) was a way to celebrate and showcase all that London street style has to offer. As a lead-up to the actual London Fashion Week, where entrance is by media and fashion insider invite only, High Street Fashion Week is for the public to cash in on deals, check out the latest trends and take part in fun and funky live fashion shows. Here's a glimpse into the week and what shops you must hit on your next visit to London to get the real High Street feel.

The kickoff
Imagine being a typical tube rider in London on your way to work, only to find that a fashion photo shoot was happening in your car. That's how HSFW kicked off its first season -- with models clad in trendy, affordable finds posing and strutting on subway cars.

John Lewis (johnlewis.com)
Our first stop was at John Lewis, a British department store that carries luxe international labels and hot UK designers alike and definitely a store one should check out on a trip to London. During the HSFW, the store invited designers to come in and answer questions, chat about their new lines and showcase some of their work. On this day we had the chance to talk to Tanya Sarne, iconic founder of the cult label Ghost, and discuss her new Autumn/Winter collection. We swooned over the shoe section at John Lewis -- a must-stop section of the store! A few days later we came back to meet with British Fashion designer Paul Costelloe, who introduced his latest collection using his own models on the fashion floor.

Primark (primark.co.uk)
Okay, so you need to be warned -- Primark is a massive store with loads and loads of trendy, cheap clothes, shoes and accessories that are so in-the-moment you won’t be able to pass them up. Think H&M on steroids and on an even cheaper scale (we hear your fashion hearts fluttering!) But, be prepared to face the crowds. With such great deals on trends that you'll likely only wear that season, the store is packed with eager shoppers who aren't shy about finding their size on the rack in front of you (expect a little bump or push from people). These are seasoned bargain shoppers who can work the crowded floor. But if you have patience, you can find amazing pieces -- like the adorable flat black oxfords for eight pounds that we found, or a sexy sequined tank perfect for summer nights or under a blazer for 12 pounds, or funky yellow earrings for two pounds.

Check out our Style Snaps of trendy Londoners on High Street!

You absolutely cannot miss Next, Selfridges and Debenhams on the next  page ...

Get up-to-date on the latest fashion trends here.