Fashion Weeks

How runway “disrupters” are changing the meaning of Fashion Week

https://www.instagram.com/explore/tags/dvf/ Author: Elle Canada Credits: https://www.instagram.com/explore/tags/dvf/

Fashion Weeks

How runway “disrupters” are changing the meaning of Fashion Week

 

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How runway “disrupters” are changing the meaning of Fashion Week

Michael Kors

Moments after the finale walk at the Michael Kors fall 2016 runway show, select pieces became available for purchase on michaelkors.com as well as the Madison Avenue boutique in New York. This collection of pieces, titled Ready-to-Wear, Ready to Go offers apparel, shoes and handbags, all while they are fresh in our memory.   READ MORE: The need-to-know trends from New York Fashion Week fall 2016

By: Liz Guber Source: Imaxtree.com Credits: ELLE Canada

How runway “disrupters” are changing the meaning of Fashion Week

Diane von Furstenberg

Diane von Furstenberg is a fearless fashion pioneer. When social media began to take hold of the way fashion runways were consumed, she jumped on the digital bandwagon by sending models down the catwalk wearing Google Glass for her Spring 2013 show. This season, DVF has spoken openly about how the fashion landscape needs to change in order to keep up with what consumers want: something new, something more immediate. So, it’s no surprise that her Fall 2016 RTW collection was presented to media and guests at her New York headquarters as an interactive installation. Top models – cue Gigi Hadid, Kendall Jenner, Karlie Kloss – posed on lip-shaped sofas, snapped selfies and danced to Michael Jackson tunes as part of a series of live vignettes. The result? Fashion gets the down-to-earth treatment, and we all are forced to admit that change is a good thing. READ MORE: No one does the '90s quite like Rihanna

By: Lisa Guimond Source: https://www.instagram.com/explore/tags/dvf/ Credits: ELLE Canada

How runway “disrupters” are changing the meaning of Fashion Week

Wes Gordon

These days, even those with a front row seat at New York Fashion Week likely watch the show from their phone screens as they try to capture the moment for the sake of the almighty Instagram. How clever of Wes Gordon to turn that reality on its head and present his collection directly on the platform. Shooting a series of DIY vignettes on the streets (and subway) of New York City and posting them on Instagram not only perfectly captured fashion’s embrace of social media, but also offered viewers a chance to notice the details of the clothes and appreciate the nuances of the designer's vision. Feeling like you finally looked up from your phone but also stayed plugged in? Ironic, isn’t it?   READ MORE: See how street style stars braved the cold

By: Liz Guber Source: Instagram.com/wesgordon Credits: ELLE Canada

How runway “disrupters” are changing the meaning of Fashion Week

Rebecca Minkoff

Recognizing the consumer’s shifting “see now, buy now” mentality, designer Rebecca Minkoff made the runway shoppable. Dubbing the concept #seebuywear, Minkoff showed a spring collection instead of the expected fall offering in order to keep her merchandise seasonally relevant. Despite diverging from the rest of the pack, Rebecca Minkoff was still able to show as part of the official New York Fashion Week schedule, as IMG was ready embrace brands willing to introduce a new way of delivering fashion to consumers.   READ MORE: Celebrities at New York Fashion Week

By: Liz Guber Source: Imaxtree.com Credits: ELLE Canada

How runway “disrupters” are changing the meaning of Fashion Week

Yeezy Season 3

We’re three seasons into the Yeezy phenomenon, and to understand it, we need to start from the beginning – Yeezy Season 1. Kim was there, North threw a tantrum in the front row and the venue at Skylight Clarkson Square was just your typical stark open space fit for most run-of-the-mill runway shows. The reactions were divided, but the hype machine chugged along and by Season 2 we were all drinking Kanye Koolaid. Season 2 may have been one of the most talked about shows from the week, but it largely stuck to the Season 1 formula, this time with more Kardashians in attendance. By Season 3 Kanye upgraded to Madison Square Garden, cast Naomi Campbell, live-streamed his show all over the world and dropped his album “The Life of Pablo” during the presentation. The entire Kardashian-Jenner clan was in the audience, wearing a Balmain x Yeezy collaboration specially designed for the occasion. In the age of shortened attention spans, Kanye gave us a master class in branding and multiplying relevance.   READ MORE: Yeezy Season 3 explained in 9 photos

By: Liz Guber Source: Getty Credits: ELLE Canada
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Fashion Weeks

How runway “disrupters” are changing the meaning of Fashion Week