RESET, a fashion platform that gives Canadian designers an opportunity to present their work to consumers and media, returns in partnership with Toronto Fashion Week today. The 3-day fashion event will see dozens of designers presenting their collections in a variety of formats, from traditional runway shows to gallery-like displays. Some highlights include the week’s opener Mikhael Kale, who will present his spring/summer 2019 collection at the Royal Ontario Museum, and Sid Neigum, whose designs will be unveiled in an underground parking garage in Yorkville. Just like in seasons past, there is a shopping element to the event—RESET has teamed up with Hudson’s Bay to bring 12 collection from Canadian designers to select Hudson’s Bay stores and thebay.com.

To mark the event, RESET has produced a slick visual campaign. Shot at the Royal Ontario Museum by Maya Fuhr, the images star model Kirsten Owen dressed in a dozen looks by Canadian designers. There’s a playful sheer dress by Alex S. Yu, a gown by Sid Neigum and a statement coat by Victoria Hayes, to name just a few. Consider it your all-Canadian spring fashion preview. 

Designer: Alex S. Yu 

Image by: Maya Fuhr

 

Designer: Tara Rivas Image by: Maya Fuhr Pictured: Iris van Herpen: Transforming Fashion
 

Designer: Namesake  Image by: Maya Fuhr

 

Designer: Mani Jassal  Image by: Maya Fuhr

 

Designer: Victoria Hayes  Image by: Maya Fuhr  Pictured: “Straying Continents” El Anatsui (b. 1944, Ghana). Aluminum, copper wire, 2010. 2010.44-1.1-8

 

Designer: Christopher Paunil  Image by: Maya Fuhr

 

Designer: Mikhael Kale  Image by: Maya Fuhr

 

Designer: Daniel Gregory Natale Image by: Maya Fuhr

 

Designer: WIL Studios Image by: Maya Fuhr
 

Designer: Pedram Karimi  Image by: Maya Fuhr

 

Designer: WRK DEPT Image by: Maya Fuhr Pictured: Iris van Herpen: Transforming Fashion

Designer: Sid Neigum Image by: Maya Fuhr. Pictured: Philip Beesley: Transforming Space
 

Shot at the Royal Ontario Museum. Fashion direction: Dwayne Kennedy; art direction: Brian A. Richards; make-up: Simone Otis for BeautyBOUTIQUE by Shoppers Drug Mart; hair by Jorg Joao for Redken.