Roo Panes stars in the Burberry’s new Fall/Winter campaign but admits he didn’t know “what [he] was getting into” when he wrote to the label to promote his music.
(COVER MEDIA)
Roo Panes found taking over from Burberry face Eddie Redmayne “intimidating”.
The musician is starring in the label’s Fall/Winter 2012-13 campaign and admitted he felt somewhat nervous about replacing the actor as the iconic fashion house’s poster boy.
Judging by the stunning black and white photographs - which show him cosying up to actress Gabriella Wilde amidst a moody historical night-time setting - handsome Panes didn’t need to worry.
"It was intimidating if I thought about whose shoes I was stepping into," he told British Vogue. "I definitely thought: 'Wow this is a big deal', but I tried not to focus on it."
Roo landed the coveted modeling job when he approached the brand about promoting his music in one of their Burberry Acoustic films, a collaboration between Christopher Bailey and up-and-coming British musicians.
The guitarist admitted that he didn’t know much about fashion when he was selected to star in the campaign.
"Burberry has really good taste in music - I really liked Johnny Flynn, who the brand was really promoting at the time. It was a really nice video and the exposure he was getting was great. As an emerging musician wanting to make it, I thought: 'This could be a good idea.' I don't think I really knew what I was getting into. It wasn't that I was ever disinterested in fashion - I just didn't have an in-depth knowledge. Hopefully, I've learned more now,” he laughed. © Cover Media
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