(COVER MEDIA)

Lara Stone looks seductive in the latest Calvin Klein underwear campaign.

The Dutch supermodel features in the iconic label's Fall 2012 global ad campaign for the new 'Push Positive' range.

Steven Klein photographed Lara wearing the new innovative soft wired bra, illustrating the cleavage enhancing capabilities of Calvin Klein's designs.

The black and white shots showcase Lara's ample cleavage with her hands on her hips in one pose and reclining on one arm in another.

In September, the campaign will launch digitally on YouTube and social media sites. Centring on a video featuring Lara, the campaign is expected to garner over 575 million impressions. Calvin Klein hope to use this as a platform to promote the new collection to a global audience.

The 28-year-old beauty has been the face of the brand since 2010. She is a firm favorite of Calvin Klein and this new venture will be her sixth time working as the face of the latest collections.

In addition to the Calvin Klein Underwear campaign, Lara is also the face of Calvin Klein Collection, Calvin Klein Jeans, Euphoria by Calvin Klein, and ck Calvin Klein Watch & Jewelry. © Cover Media

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