Fashion

Tamara Mellon to launch lifestyle brand

Elle Canada
Fashion

Tamara Mellon to launch lifestyle brand

Tamara Mellon is set to launch her own lifestyle brand after quitting footwear label Jimmy Choo.

The entrepreneur quit footwear label Jimmy Choo several days ago - 15 years after founding it with cobbler Jimmy Choo - and sources believe she is planning to follow in the footsteps of Tom Ford and Tory Burch and branch out. According to WWD, funding is already in place although dates for the launch have not been revealed. In the 15 years since Tamara founded the brand, Jimmy Choo has evolved from a luxury footwear company to encompass handbags, small leather goods, sunglasses, eyewear and fragrance. Earlier this year, Tamara - who was awarded an OBE in 2010 for her services to Britain's fashion industry - explained she is "extremely proud" of the company's heritage and put the success of the group down to its constant flow of "innovation and energy." "Keeping innovation and energy flowing is key," says Mellon. "I dreamed of creating the perfect luxury accessory house, one that captures the hearts of women around the world. Even now with everything that we have accomplished we are far from resting on our laurels, what excites me most is the thrill of the next project, the next idea. While I am enormously proud of our brand's heritage, I know the best is yet to come." (BANG) Who do you think should take over the reigns at Jimmy Choo?
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Fashion

Tamara Mellon to launch lifestyle brand