Fashion

#Shopyourmood: How to score the best fall fashion with the latest shoppable videos

By:
Elle Canada
Fashion

#Shopyourmood: How to score the best fall fashion with the latest shoppable videos

By:

shop-your-mood-1_CatrionaLambAll photos by Catriona Smart.

Sponsored by Hudson's Bay. ELLE Canada is breaking serious interactive ground by launching a first in Canadian publishing: shoppable videos! You can now shop some of the world’s most exciting designers and brands as you watch super cool videos created by ELLE. It’s like connecting with a moving, interactive magazine. ELLE Canada’s first shoppable video collab is with Hudson’s Bay, another Canadian institution. The two fashion powerhouses have come together to create five fun videos, directed by Arkan Zakharov, styled by Juliana Schiavinatto and starring top Canadian model Pamela Bernier. Each shoppable video has a distinct mood: Happy, Powerful, Rebellious, Relaxed and Romantic.  While watching the videos, you can shop cool curated looks from cutting-edge fashion designers such as Alexander Wang, Christopher Kane, The Kooples, Prabal Gurung, Iro, Roland Mouret and Diane von Furstenberg, as well as pieces from major brands including Topshop and Free People. To purchase, simply select the little dot which appears by each shoppable item. Your new favourite look is a simple mouse click away! “We’re fully embracing this exciting evolution in shopping,” says Noreen Flanagan, editor-in-chief of ELLE Canada. “ELLE has always been the brand readers turn to for recommendations on what to buy, particularly when it comes to fall fashion trends. We’re simply taking this expertise to the next level and showcasing our favourite picks in an engaging video format that ties together our multiplatform brand while making it fun and simple for readers to shop the looks.” Click through to read more & see some of my favourite pieces from Hudson's Bay... Check out the videos online here: ellecanada.com/shopyourmood or on your tablet or mobile device via the free Viewa app. Let know what you think! I love all of the innovations that are happening in the fashion world right now and it’s super cool that a Canadian magazine is on the cutting edge. I recently went by Hudson’s Bay to check out some of the looks myself and fell in love with so many pieces. I couldn’t resist sharing my favourite looks for each mood. shop-your-mood-2_CatrionaLambNow it’s your turn! When you find something you like, share it with us by uploading the pics to Instagram, Twitter or Facebook with the hashtag #shopyourmood. READ MORE The science behind your shopping habits How to shop according to your mood The music behind our #shopyourmood videos
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#Shopyourmood: How to score the best fall fashion with the latest shoppable videos