Georgia May Jagger and Kate Moss at Longchamp's Regent Street flagship opening. (Can't you relate to Georgia May's grin?) All photos by Dave Benett/Longchamp.
Store opening parties can be hit or miss—the lights must blaze in order to highlight the merch on display, and champagne flutes rest uneasily near displays of luxe leather clutches. But last night's party to fete the opening of Longchamp's Regent Street flagship was a hit of the hautest variety. Kate Moss was there. So was Mick Jagger. Alexa Chung and Pixie Geldof shared spinning duties.
I applied Cher's party strategy from Clueless—"Let's do a lap before we commit to a location"—eventually settling near the DJ booth. Rihanna's "Only Girl in the World" got the crowd lip syncing along, but it wasn't until Icona Pop's "I Love It" came on that the dancing started.
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DJ duo Pixie Geldof and Alexa Chung. I've only been in London since Friday, but I've already seen Pixie and Alexa about nine times, always looking like they're having the time of their lives.
Suki Waterhouse (model and GF to Bradley Cooper) with Georgia May Jagger.
Coca Rocha—one of the faces of the brand—with her amazing short cut.
Pixie Geldof and Alexa Chung flank L'Wren Scott the night before the designer's show.