Fashion

Joe Mimran will join the cast of CBC's Dragons' Den

Elle Canada
Fashion

Joe Mimran will join the cast of CBC's Dragons' Den

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Joe Mimran joins the cast of Dragons' Den. Photo by Evaan Kheraj.

Joe Mimran moves quickly. The Canadian designer, who announced earlier this week that he will be stepping down from his namesake label Joe Fresh, is set to join the cast of CBC's Dragons' Den in its upcoming 10th season this fall. The reality TV-style show, which features various entrepreneurs pitching their plans to prominent Canadian business moguls, is right up Mimran's alley: he served as the face of and creative force behind Joe Fresh, and founded Club Monaco and Alfred Sung early in his career. READ MORE: Why Sid Neigum is the Canadian designer to watch right now The move to hire a fashion person join the show's judging panel hopefully speaks volumes to plenty of aspiring and current Canadian designers: that in order to succeed both internationally and here at home, you need to develop a strategic business plan. And Mimran, who has mentored past winners of CAFA's Swarovski Emerging Talent Award, is the perfect guy to execute that strategy. Or shut it down. Time will tell what will be the M.O. of his TV persona. READ MORE: Canadian designer Joe Mimran bids farewell to eponymous fashion label ELLE Man: Spring style with Jonathan Bernier 10 ways to wear white for Spring 2015
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Joe Mimran will join the cast of CBC's Dragons' Den