[caption id="attachment_5576" align="aligncenter" width="450" caption="The oldest pair of blue jeans from the Levi's vault. Image by Justin Harrington. "]
[/caption] I think it’s a feat that every woman suffers through … finding the
perfect pair of denim
that hits all the right places, covers what you need to hide and feel comfortable and still look on-trend. Problem is, those are kind of hard to find. Luckily for me, I was headed to San Francisco, land of the perennial and first-ever blue jean,
. Not only do you see loads of Levi’s shops about town, their head quarters is also in the city, and they invited me to not only test out their new
Curve ID fitting
, but also a chance to snoop around their impressive vault of vintage denim. [caption id="attachment_5578" align="aligncenter" width="450" caption="Vintage denim detail from Levi's vault. Image by Justin Harrington"]
[/caption] First – the vintage denim. They have the oldest pair of blue jeans in the world here from 1879 (in remarkably good shape), a classic shade and worn in at the knees. The value? About $150,000 – and they’re so special that you don’t dare touch them with your bare fingers – you need a pair of special gloves. You can see the wear in the back pockets, the strap in the back to adjust, and the worn down rivets. It’s not that unlike
denim we see today
– clearly the world loves the classic look and a vintage feel. The Levi’s archivist whips out more pairs for me to oogle over, including the oldest pair of women’s blue jeans (a very high waist) from the 1930s, with the original owner’s name – Harriet – stitched inside. Harriet was clearly a woman of class, she had the staple red Levi’s tab removed – it was considered tacky at the time to show labels, and according to the archivist, Harriet probably only wore them once. No wonder designers come in a poke around for inspiration. In total, the vault is home to nearly half a million dollars worth of vintage denim. Swoon!
[caption id="attachment_5577" align="aligncenter" width="450" caption="Levi's women's 1955 catalogue from the vault. Image by Justin Harrington"]
A quick tour through the on-site museum (filled with loads of rich Levi’s history and even a stunning jean jacket designer by Yves Saint Laurent), I’m definitely in the mood for a denim fitting, even if I haven’t loved them so much in the past.
A few quick measurements (they don’t look at numbers really, just the proportions) and I’m deemed in between two of the three hug-me-in-the-right-places styles – slight curve, demi curve and bold curve. Into the fitting room I go expecting to come out with a wash of disappointment. But to my skeptical surprise, I cam out feeling like I was wearing custom jeans fit for my body. No tugging, no bunching, no slack, they just ... fit. I try on loads (I mean armfuls!) and I’m in love with them all. I leave with two pairs of skinnies (an essential) and an adorable onesie that I could not pass up. And I’ll be honest, I went back a couple of days later and picked up some skinny chords in a luscious brown shade and some light-washed flares for fall. Sounds like a success, no?
Where have you found your perfect jeans? Have you tried the Curve ID fitting?