Image by: Getty
Perhaps predictably, February is the busiest month of the year for some wax bars. "It's like Christmas!" says Amy Finnegan Burns, director of operations for WAXON Waxbars. "People are going away on vacation, doing something for Family Day or celebrating Valentine's Day. With those three things combined, we are always fully booked after the sixth of February."
The most popular service for WAXON, which has six locations across Ontario and one in Nova Scotia, is still the Brazilian wax. "Everything bare" has consistently been the most requested service over the last 5 years, and makes up 70% of the brand's business. "The one thing that people do switch up depending on their mood or personal preference is leaving a landing strip," says Finnegan Burns. "We are seeing a slight growth in landing strips for women."
What has changed about the Brazilian wax are the people getting them. "What we’ve seen is a spread in demographic," she says. It's not just 25 year-olds requesting the service – clients are anywhere from 17 to 70 years of age. The most dramatic growth they've seen is in the 55+ age group, which increased by 10% for the company in the last year.
(A brief public service announcement: You need to wait 24 hours before engaging in sexual activity after having a wax. "That friction isn’t ideal for sensitivity and ingrown hairs," says Finnegan Burns. Valentine's Day falls on a Tuesday this year, so that means you want to aim to wax – if that's your preference, we're by no means saying waxing or shaving is a must – Saturday, Sunday or Monday.)
The second most popular service for female clients? Arm waxing, which has seen a "massive increase" in the last two years, particularly in the summer months. "Nostrils is up there as well," says Finnegan Burns, who promises this is not as painful as it sounds. Hard wax is applied to a popsicle stick and spread on the outer and inner corner of the nostrils, then left to harden before being pulled out. "It is a quick 3 minutes," she says. "Among women and men it is becoming an incredibly popular add-on service. Five years ago, I don’t think [that demand] really existed."
From left: Alexander Wang, Christopher Kane and Lacoste Image by: Imaxtree
The basic knit is reinvented and a new trend is born.
When was the last time you thought purposefully of a cardigan? The button-up knit with preppy roots emerged as a hero piece on the runways of New York and the message continued in London. Like denim and the white button-down before it, the cardigan was taken apart and reinvented by the likes of Christopher Kane, who presented holographic, slightly oversized versions. In New York, Alexander Wang sent model Stella Lucia down his party-ready runway in a loose, borrowed-from-dad knit that read as anything but precious. Lacoste, Ulla Johnson and Dion Lee took a fuzzier approach, while Tory Burch and Victoria Beckham represented the more sophisticated end of the spectrum.
The takeaway? Whether undone, artsy or preppy, the cardigan is infinitely versatile and, for the first time in many seasons, covetable.
Christopher Kane Image by: Imaxtree
Tory Burch Image by: Imaxtree
Victoria Beckham Image by: Imaxtree
Emm Arruda walks in Tommy Hilfiger's "Tommyland" show in Venice Beach. Image by: Getty
Canadian model Emm Arruda shares her experience walking for the Tommy Hilfiger show in L.A.
Emm Arruda's name might sound familiar thanks to a breakout runway season last season—the 16-year-old walked for brands like Dior, Proenza Schouler and Chanel. Before heading off for her first full runway season this month, the Oakville, Ont. native was flown to L.A. on the branded #TommyAir plane to walk in Tommy Hilfiger's see-now, buy-now show in Venice Beach. Arruda walked along stars like Gigi and Bella, Joan Smalls and Sara Sampaio. Here's what she had to say about the experience.
When did you find out you were cast in the show?
"It was three days before we left for L.A. My agent called me in for a fitting and told me the news. I was so excited as I heard about the details."
What was it like on board the Tommy airplane?
"It was way more fun than a regular plane. They brought in big speakers and played music. We danced and were given Tommy pillows, blanket, hoodies, books etc. It was comfy and the best flight ever!"
Did you get to know some of the other models?
"This trip helped me become a lot closer to some of the other models because it was a cool and fun overnight trip. Kind of like a sleepover! I saw some familiar faces and caught up, and met some celebrities. I was a bit starstruck!"
How did this show compare to others you've walked for?
"This was the first show I’ve been flown in and out for, and the first time I was given the clothes I wore on the runway to keep! It was also my first time to L.A. The entire setting was turned into Tommyland which was a huge carnival-like experience with food trucks, music and performers. It was amazing. I’ve never seen anything like it! It was more of an event than a show!"
What was the mood like backstage?
"Backstage everyone was really excited and having a ton of fun. The music was great and the dancing didn’t stop. Everyone backstage was nice and having a great time but still getting the job done."
What will the next month look like for you?
"This time will be my first full circuit which will consist of New York, London, Milan and Paris. Last season because of school I was only able to take on New York and Paris. I’ve not yet been to London or Milan so I’m looking forward to it. It's going to be busy and chaotic but I say, bring it on! I'd like to walk for at least 30 shows this season."
The launch tile for Instagram's latest update.
Instagram introduces a new posting option that will transform the way you curate your feed.
Instagram just announced its latest update, and it’s a big one. You’ll soon be able to share multiple photos and videos in a single post. A post can now act as a mini-album that documents anything from a party to a vacation, with users scrolling through to see it unfold.
How is this different from Instagram Stories, you ask? Unlike Stories, which disappear after 24 hours, these posts will remain on your feed.
Some might see this as the answer to repetitive posts (no more uploading the umpteenth party pic with the caption “Sorry, last one”) as well as a way to curate posts around a theme (just imagine a step-by-step makeup tutorial from Kylie Jenner in one post.)
A profile with Instagram's latest feature (note the new icon on the first post)
A new icon will appear which will allow you to select up to 10 photos and videos for a single post. You can filter and edit photos in a batch, or individually, as well as change the order of photos. Captions, location likes and comments apply to all the photos and videos in a post, but you’ll be able to tag friends individually. You won’t be able to remove individual photos or videos from within the post once it’s live.
Instagram's new multiple selection option
The update rolls out today for iPhone and Android and will go global within a few weeks.