Gather your friends and join us for an exclusive afternoon with Elle Canada and the Canadian International Fashion Film Festival (CANIFFF) as they present their best Fashion Films of 2016 and M2M’s Slim Aarons: The High Life. Be the first to experience CANIFFF at Toronto Women's Fashion Week. Enjoy an open wine bar and mingle with fashion and film lovers. PLUS, the first 150 guests will receive a gift bag.
505 Richmond Street West, Toronto.
Tickets: $15 per session
Space is limited
Saturday March 11, 2017
1pm- Open wine bar and mingling
2pm-4pm Screening The Best of CANIFFF 2016 and preview of 2017
Click here to purchase tickets. Space is limited.
Sunday March 12, 2017
2:00-3:10 Made 2 Measure’s SLIM AARONS: THE HIGHLIFE SCREENING (Canadian Premiere)
3:10-4:00 Open wine bar and mingling
Click here to purchase tickets. Space is limited.
How one Canadian retailer is breaking the mould.
At a time when Canadian luxury players are facing unprecedented competition in an increasingly dog-eat-dog market, one retailer has managed to avoid the conversation altogether. For Montreal-based Ssense – which launched in 2003 as a fashion boutique in the Old Port and is now a global e-commerce force—it’s business as usual. But then again, Ssense has always operated outside the comfy confines of the traditional fashion sphere. How? With unconventional buys, strong connections to art, music and creativity and a sophisticated blurring of streetwear and high fashion long before Yeezy and Vetements made it de rigueur. Ssense’s success has been built on doing things entirely its own way.
The company started out as a physical storefront 14 years ago, and COO Bassel Atallah, who founded it with his two brothers, Rami and Firas, says they had their eyes on the digital prize from day one. “It was the early days of the Web, and Rami saw a big opportunity in luxury e-commerce,” says Atallah. “Back then, brands were very reluctant to sell online, so we opened the store to make them feel a little more comfortable with the concept. Then, in 2006, we launched the website. We’d all finished our studies by then and had more time on our hands.”
That’s right – finished their studies. CFO Firas, the eldest, was just 25 years old at the time, CEO Rami, 24, and Bassel, 21. In other words: They’re Millennials—a fact that, combined with their blatant fashion-outsider status (their backgrounds are in banking, computer engineering and mechanical engineering), might explain their unorthodox approach. “We cater to a Millennial audience because we are in that age group ourselves,” says Atallah. According to Ssense, almost 80 percent of its customers are between 18 and 34—an astonishing stat for a luxury retailer, given that, among high-end brands, luring Millennials has become the golden ticket no one knows how to cash. It’s a huge win that Atallah attributes to an internal culture of innovation and outside-the-box thinking. “If you come to our offices, you’ll see that the average age of our employees is in that bracket as well,” he says. “Millennials are hyper-connected; they live in the present, and they tend to make the trends instead of follow them—there’s a real energy to that.” Let’s state the obvious: Building a luxury business around selling $1,500 hoodies and $2,000 sneakers to 22-year-olds is risky, to say the least. But given that Ssense now employs over 300 full-time staffers, receives 32 million page views a month and has had 82 percent compound annual sales growth since its first year, it looks like it’s working.
Atallah insists they didn’t initially set out to challenge the status quo or upend the system. “We were young and didn’t have a lot of experience, so we naturally took a more analytical, engineering approach,” he says. “It was a lot of trial and error, more by need than by intention.”
This year will see Ssense continue to swim against the retail current. The company is in the process of constructing a five-storey David Chipperfield-designed flagship store in Montreal. Set to open later this year, it will be not only eight times larger than its original shop but also, according to Atallah, fully “digitally integrated.” When pushed for more information, he says that with the rise of digital, “the concept of physical retail is undergoing its biggest transformation in history.” He also adds that whenever the concept of merging online and offline is introduced, “people tend to expect a ‘store of the future.’ We are rethinking the role of the physical space as a means to crystallize our brand vision in a tangible way.”
The decision to invest in bricks and mortar in an increasingly digital culture may seem, again, counterintuitive, but that’s what we’ve come to expect from Ssense. “Almost 90 percent of sales in the luxury industry still happen off-line,” says Atallah, “so there is definitely a huge opportunity there, not only financially but also in terms of making another connection with our customer.” And as a self-admitted “Canadian retailer with a global mindset,” taking that IRL connection beyond Montreal via physical flagships in other cities will be the next step in Ssense’s boundary-busting vision. “We want to continue to build Ssense into the best company it can possibly be—to achieve its full potential,” he says. “We’re growing at a fast pace, and there’s a lot going on, but there’s plenty to be excited about in 2017.”
Real estate in the bathroom is at a premium – we make sure your shower sidekicks are there for the right reasons.
The new Herbal Essences bio:renew collection tackles oxidative stress that happens when free radicals (spurred on by elements like pollution and hair colour) attack proteins in your hair, leaving it dull, frizzy and unmanageable. Bio:renew, a patented blend of antioxidants, sea kelp, and aloe that contains 0% parabens, gluten and colourants, is like a 911 response for that invisible hair damage. It gives you instant gratification (hello, crazy softness), but there are also cumulative effects, so hair gets better and better over time.
Your best starting point is to determine your hair’s needs. (Moisture? Repair? Volume?) You’ll find your happily-ever-after hair with these new bio:renew blends, no matter your hair type.
Herbal Essences bio:renew Hydrate: Coconut Milk Shampoo and Conditioner
If your hair gets matted, this rich formula does the detangling and defining for you in the shower – curly-hair types will be instantly hooked on the extra spring their curls will have. Strands are silky, and the dose of coconut means you’re left with a lingering scent of luxe tropical vacay.
Herbal Essences bio:renew Smooth: Golden Moringa Oil Shampoo and Conditioner
Rough and dry hair is transformed to glossy with this formula, which latches on to extra-dry areas and replaces the lost oils that are responsible for bounce and shine. Its bursts of orange, white-floral bouquet and coconut will make you want to channel Beyonce while you’re still in the shower.
Herbal Essences bio:renew Nourish Passion Flower & Rice Milk Shampoo and Conditioner
Parched hair will thank this over-achieving formula that makes quick work of split ends and wiry texture – it leaves hair deeply moisturized so it can fend off future damage.
Herbal Essences bio:renew Repair: Argan Oil of Morocco Shampoo and Conditioner
Argan oil means hair is smoothed but not slick. You’ll notice super-softness and shine, and moisture is repelled, keeping frustrating frizz at bay.
Herbal Essences bio:renew Strength: Vitamin E & Cocoa Butter Shampoo and Conditioner
On skin, cocoa butter is known to leave it baby soft while vitamin E is a potent anti-ager. In shampoo, this combo of ingredients adds strength and resilience especially for rough, damaged and unruly hair. In short, hair looks like a better, younger version of itself.
Herbal Essences bio:renew Sheer Moisture: Cucumber & Green Tea Shampoo and Conditioner
Anyone with fine hair and oily roots knows the volume struggle is real. As soon as you lather up, this lightweight formula zaps oiliness so you get extra oomph at the roots. As for its cucumber and green-tea notes? Brings on all the zen-like feels.
Herbal Essences bio:renew Volume: Arabica Coffee Fruit Shampoo and Conditioner
Not only does it perk up your senses in the a.m. with its warm caramel latte, crushed berries and patchouli scent, but it will hold your hair up all day (no dreaded 3 p.m. slump).
Herbal Essences bio:renew Naked Moisture: Rosemary & Herbs Shampoo and Conditioner
This whisks away product residue so wispy hair appears lush yet lifted. Plus, the mix of sandalwood, mint and other herbs suits the outdoors enthusiast.
Herbal Essences bio:renew White Grapefruit & Mosa Mint Naked Volume Shampoo and Conditioner
With its low-lather and silicone free formula, this does such a good job of lifting your roots, you’ll notice you can go an extra day or two without shampooing. It gently cleanses while restoring body, which is perfect if you’re looking to achieve that undone, beachy texture.
These products are $7.99 each and available now at drugstores at mass-market retailers.
Penn Badgley and Domino Kirke on their wedding day. Image by: Darren Will/Instagram
Penn Badgley has found his Serena van der Woodsen, guys. The Gossip Girl star, musician and ex of Blake Lively, married Domino Kirke in NYC yesterday. Kirke, also a musician, is the sister of Girls star Jemima Kirke and Mozart in the Jungle actress Lola Kirke.
You still with me? Good. Despite all the Hollywood connections, the couple's wedding was super low key. According to People Magazine, they married in a chill courthouse ceremony with a few of their closet friends and family. Domino posted this adorbs photo.
And Lola this family snap.
When someone gets married in a courthouse, it's really an open invitation to everyone but the beautiful bride to explore all that fashion has to offer. Here, I try a look simply called "Pants," as Cassius goes for "That Dude from #incubus" and Jemima experiments with "Off to Therapy!" Congratulations @dominokirke. We love you.
Also, we want this cake.